PBF Solutions delivers performance marketing, customer acquisition technology and consultancy solutions to retail banks, peer-to-peer product providers and other financial institutions. Established in 2012, to date we have helped clients secure over £2 billion of new retail and business deposits and investments.
The insight from our work with financial institutions has enabled us to create proprietary technology that powers customer origination platforms, with integrated consumer tracking and analytics. Nearly 100,000 new customers have been acquired for clients through our platforms.
Our growth has come from two core emerging – yet underserved – sectors in financial services: “Challenger” and second-tier banks; and peer-to-peer lending platforms. In both, there is generally a lack of e-commerce skills or understanding of online customer acquisition routes. Our services help providers to raise deposits and investments and on-board new customers quickly and effectively whilst achieving cost of funding targets.
Over the last 3 years we have acquired a broad range of banking, peer-to-peer and other financial services clients, including Axis Bank UK, UBL, State Bank of India, Wellesley & Co and Assetz Capital.
We have also created our own direct-to-consumer price comparison and origination platforms in the niche but growing areas of peer-to-peer investing and SME business banking. These platforms are also used to power the price comparison services for partner channels, including the Daily Mail’s thisismoney.co.uk site and the Forum of Private Business.
Our management team combines first class financial services marketing experience and connections, together with leading technology and user experience skills.
In 2014 we received capital backing from The North West Fund for Digital & Creative, managed by AXM Venture Capital, and have expanded rapidly with new clients, enhanced technology and a growing team.