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Broker Direct plc
Company Name:Broker Direct plc Minimum fundraise:£0.00* High Share Price Bid:£0.50
Business Sector:Finance Total Funds Bid to Date:- Low Share Price Bid:£0.21
Auction period:18 Mar 2024 - 19 Apr 2024 Indicative Share Price:0.00 Average Share Price Bid:£0.37**
*The company will accept oversubscription.
**In the event of significant oversubscription, shares will be allocated to bids at the average price and above.

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+44 (0) 207 248 2788


Broker Direct plc

The next auction will close at 1pm on 19th April 2024. An order book will appear here when orders have been received.

In the auction that closed on the 15th March 2024, no shares traded.

Please direct any queries to or call 020 7248 2788.

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Company info

Broker Direct plc is an insurance management services and underwriting agency, providing: product development; broker distribution; underwriting analysis; premium administration; full claims handling; and, sophisticated management information.

Auction details

Auctions are held monthly and close at 1pm on the third Friday of each month (unless stated otherwise).

The tick size for this company is 0.5 pence per share.

Participants can send orders via their existing broker or directly to shareDeal active. Further details can be found by clicking on the "Auction instructions" section below.

Price history (last 10 auctions)


Price history (all auctions)


Auction instructions

To buy and sell shares in this company via Asset Match Private Market, you will need to use a stockbroker.

           -  shareDeal active

If you are a UK resident, our main broker and settlement agent for all CREST eligible companies on the AM Private Market is shareDeal active.

shareDeal active provide a competitively priced service for both certified and non-certified transactions. You can open an account online or by post using the form provided.

Alternatively, if you already have an account with shareDeal active and wish to place an order please contact the Dealing desk directly on 01892 510515 or deal online.

To sell a share certificate, the easiest way to trade is to set up a shareDeal active account online and once open post your share certificate with a completed CREST transfer form. Alternatively, you can open an account by post using the Asset Match Certificated Sale Pack which includes everything you will need.

It generally takes 5-7 days for your account to be open and shares available for trading.

           -  Already have a stockbroker

Over 60 UK brokers regularly trade and are set up to deal on our platform. These brokers can submit your instructions to shareDeal active on your behalf*.

Please note that not all brokers are able to deal in unquoted shares so contact us to confirm whether your broker is able to trade.

           -  Overseas

If you are based overseas and are interested in participating then please contact us directly by emailing or by calling 020 7248 2788.

​​When buying and selling shares, please note that the Asset Match levy of 3% applies, with a minimum charge of £20 per trade (*additional fees may apply).

For more information on how the auction works then please click here.

Key People


Roy Green Chairman

Roy Green was part of the original team, led by Andrew Paddick, which founded Broker Direct, raising funds and support from IIB brokers to bring to life the unique concept of an insurance management operation for brokers, primarily owned by brokers. Roy has led Broker Direct Plc as Chief Executive since launch in 1997.

Originally from the IT industry, Roy became a Director of Systime Computers, a DTI backed venture, which grew to be one of the largest providers of computer systems for the SME market. Over the years, he worked with Andrew on a number of IIB initiatives, including the Green's Guide to technology and Broquality, the first programme of quality management for insurance brokers.

Together with his colleagues he passionately believes in the power of IT to transform the industry and, under his leadership, Broker Direct has invested heavily in distribution and process management technologies.


Iain Gray CEO

Iain Gray is part of the original team which founded Broker Direct. Iain was appointed as Chief Executive Officer in July 2021.

As Company Secretary, he manages investor relations with over 900 shareholders. He is also responsible for the claims management services operation as well as group finance.

After graduating with a business degree in 1985, Iain joined Schroder Financial Management and qualified as a Chartered Certified Accountant. In 1989, he joined Preferred Direct Insurance as Systems & Project Accountant and was promoted to Financial Controller in 1991.


Kedric Rhodes Non Executive Director

Kedric Rhodes is a successful insurance broker who established his own broking business, Sceptre, in 1971, finally selling to Country Mutual in 1999. He was subsequently appointed to the Board of Country Mutual, serving on the Board during a period of intense acquisition activity.

In 2004, Kedric was part of the team which established Ten Insurance – a successful network of Appointed Representatives specialising in commercial insurance. Kedric was appointed as a Non-Executive Director of Broker Direct Plc in 2009.


Ann Golder Operations Director

Ann has been in the insurance industry over 20 years. Previously with Iron Trades and AGF, she joined Broker Direct in 1997, where she was appointed as Claims Manager to set up the claims department.

Ann has since been appointed Director of Operations and is now responsible not only for the claims department but also policy services, premium administration and internal systems.


Barbara Bradshaw Non-Executive Director

Barbara Bradshaw joined the fledgling Institute of Insurance Brokers on its formation in 1987, having previously working in the legal field. Subsequently appointed Director and then Chief Executive Officer in January 2008.

Barbara successfully led the IIB into a merger with the British Insurance Brokers Association in 2011, and continues as a consultant to BIBA with specific responsibility for smaller brokers. 

Barbara was appointed as a non-executive Director of Broker Direct having been involved with the company since formation.