Broker Direct plc

Company Name:Broker Direct plc Minimum fundraise:£0* High Share Price Bid:£1

Business Sector:Finance Total Funds Bid to Date:£0 Low Share Price Bid:£0

Auction period:23 Mar 2020 - 17 Apr 2020 Indicative Share Price:0.00 Average Share Price Bid:£0**

*The company will accept oversubscription.

**In the event of significant oversubscription, shares will be allocated to bids at the average price and above.

NOTE: ASSET MATCH HAS NEGOTIATED AN “ASSET MATCH INVESTOR BONUS” FOR INVESTORS IN THIS TRANSACTION. SEE THE “OVERVIEW” SECTION BELOW FOR DETAILS.

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I am a sophisticated or licenced investor according to this definition. I am legally entitled to place this bid. I am not contravening any laws of my country by placing this bid. I indemnify Asset Match, Webtel.mobi (Holdings) Limited and all of their officers and members or persons associated with them or with this process in the event that either of these aforementioned confirmations are not correct. I understand that I may amend this bid at any time. I understand that this bid is not a formal and binding commitment at this time but rather an expression of interest and intent, and that only at the end of the bidding process when the final share price is established will I be contacted to confirm my interest to proceed, and to thereafter make a formal application to purchase shares, and that only once I have elected to make – and have made, and signed, at my own discretion – a formal application to purchase shares will my expression of interest and intent become a formal and binding commitment. I confirm that I understand that Asset match may contact me to confirm the veracity of my bid, my bona finds and my intentions, and my bona fides, if I submit a bid that is clearly contrary to the indicative level of bids on the platform or contrary to the generally perceived value of the shares. By ticking this box I indicate confirmation that I have read, understand, agree with and confirm all of the aspects covered in this “Confirmation” paragraph:

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Broker Direct plc

Market Cap: £2,415,560 Auction period: 23 Mar 2020 - 17 Apr 2020 Indicative price: 0.00

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Live Started 14 days ago

Lowest Offer 60.00p

Auction closes in 11 days

BUY ORDERS SELL ORDERS

Cumulative Number of Shares	Share Price (p)
--	60.00
--	85.00

Share Price (p)	Cumulative Number of Shares
60.00	2,333
85.00	5,833

BUY ORDERS

SELL ORDERS

Cumulative Number of Shares	Share Price (p)	Cumulative Number of Shares
--	60.00	2,333
--	85.00	5,833

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Company info

Broker Direct plc is an insurance management services and underwriting agency, providing: product development; broker distribution; underwriting analysis; premium administration; full claims handling; and, sophisticated management information.

www.brokerdirect.co.uk

Auction details

Auctions are held monthly and close at 1pm on the third Friday of each month (unless stated otherwise).

The tick size for this company is 0.5 pence per share.

Participants can send orders via their existing broker or directly to The Share Centre. Further details can be found by clicking on the "Auction instructions" section below.

Price history (last 10 auctions)

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Price history (all auctions)

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Auction instructions

To buy and sell shares in this company via Asset Match Private Market, you will need to use a stockbroker.

- The Share Centre

If you are a UK resident, our main broker and settlement agent for all CREST eligible companies on the AM Private Market is The Share Centre.

The Share Centre provide a competitively priced service for both certified and non-certified transactions. You can open an account online or by calling 01296 41 41 41.

Alternatively, if you already have an account with The Share Centre and wish to place an order please contact the Dealing Team directly on 01296 41 42 43.

To sell a share certificate, simply complete the certificated selling form and post it along with your original share certificate.

- Already have a stockbroker

Over 60 UK brokers regularly trade and are set up to deal on our platform. These brokers can submit your instructions to The Share Centre on your behalf*.

Please note that not all brokers are able to deal in unquoted shares so contact us to confirm whether your broker is able to trade.

- Overseas

If you are based overseas and are interested in participating then please contact us directly by emailing dealing@assetmatch.com or by calling 020 7248 2788.

When buying and selling shares, please note that the Asset Match levy of 3% applies, with a minimum charge of £20 per trade (*additional fees may apply).

For more information on how the auction works then please click here.

Key People

Roy Green Chairman

Roy Green was part of the original team, led by Andrew Paddick, which founded Broker Direct, raising funds and support from IIB brokers to bring to life the unique concept of an insurance management operation for brokers, primarily owned by brokers. Roy has led Broker Direct Plc as Chief Executive since launch in 1997.

Originally from the IT industry, Roy became a Director of Systime Computers, a DTI backed venture, which grew to be one of the largest providers of computer systems for the SME market. Over the years, he worked with Andrew on a number of IIB initiatives, including the Green's Guide to technology and Broquality, the first programme of quality management for insurance brokers.

Together with his colleagues he passionately believes in the power of IT to transform the industry and, under his leadership, Broker Direct has invested heavily in distribution and process management technologies.

Terry Stanley Chief Executive

Terry Stanley is a founder Director of Broker Direct Plc. He is also Managing Director of Broker Direct Acquisitions Limited and a Director of OurNetwork Services Limited, both companies within the Broker Direct Group.

Terry is highly experienced in the general insurance sector, having started his career in 1976 as a trainee with Orion Personal Insurances Ltd. In 1987, he joined Independent as Administration Controller of their regional offices before becoming Non-Motor Underwriting Controller within the Personal Lines Division. From 1991, he was Manager – Group Marketing & Corporate Relations for ITT London & Edinburgh, where he was responsible for group image, press and media handling, market body relationships, public relations and agency matters.

Iain Gray Finance Director

Iain Gray is part of the original team which founded Broker Direct; as Company Secretary, he now manages investor relations with over 900 shareholders.

He is also responsible for the claims management services operation as well as group finance.

After graduating with a business degree in 1985, Iain joined Schroder Financial Management and qualified as a Chartered Certified Accountant. In 1989, he joined Preferred Direct Insurance as Systems & Project Accountant and was promoted to Financial Controller in 1991.

Kedric Rhodes Non Executive Director

Kedric Rhodes is a successful insurance broker who established his own broking business, Sceptre, in 1971, finally selling to Country Mutual in 1999. He was subsequently appointed to the Board of Country Mutual, serving on the Board during a period of intense acquisition activity.

In 2004, Kedric was part of the team which established Ten Insurance – a successful network of Appointed Representatives specialising in commercial insurance. Kedric was appointed as a Non-Executive Director of Broker Direct Plc in 2009.

Ann Golder Operations Director

Ann has been in the insurance industry over 20 years. Previously with Iron Trades and AGF, she joined Broker Direct in 1997, where she was appointed as Claims Manager to set up the claims department.

Ann has since been appointed Director of Operations and is now responsible not only for the claims department but also policy services, premium administration and internal systems.

Barbara Bradshaw Non-Executive Director

Barbara Bradshaw joined the fledgling Institute of Insurance Brokers on its formation in 1987, having previously working in the legal field. Subsequently appointed Director and then Chief Executive Officer in January 2008.

Barbara successfully led the IIB into a merger with the British Insurance Brokers Association in 2011, and continues as a consultant to BIBA with specific responsibility for smaller brokers.

Barbara was appointed as a non-executive Director of Broker Direct having been involved with the company since formation.

Investments in private company shares are high risk and illiquid. Asset Match is targeted exclusively at investors who are sufficiently sophisticated to understand these risks. Please click here to read the full Risk Warning.