Broker Direct Plc
Company Name:Broker Direct Plc Minimum fundraise:£0* High Share Price Bid:£1
Business Sector:Finance Total Funds Bid to Date:£28,500 Low Share Price Bid:£0
Auction period:18 Nov 2019 - 20 Dec 2019 Indicative Share Price:40.00 Average Share Price Bid:£0**
*The company will accept oversubscription.
**In the event of significant oversubscription, shares will be allocated to bids at the average price and above.

Need help?
+44 (0) 207 248 2788


Broker Direct Plc

Broker Direct Plc

Market Cap: £1,610,374 Auction period: 18 Nov 2019 - 20 Dec 2019 Indicative price: 40.00

Live Started 26 days ago

Current Indicative Price 40.00p

Auction closes in 6 days


Total Number of Shares Wanted Share Price (p)
28,500 40.00
Share Price (p) Total Number of Shares Offered
40.00 4,088



Total Number of Shares Wanted Share Price (p) Total Number of Shares Offered
28,500 40.00 4,088

Interested in Broker Direct Plc?
Register or log in to participate, create a watchlist, or set reminder

Company info

Broker Direct Plc is an insurance management services and underwriting agency, providing: product development; broker distribution; underwriting analysis; premium administration; full claims handling; and, sophisticated management information.

Auction details

Auctions are held monthly and close at 1pm on the third Friday of each month (unless stated otherwise).

Participants can send orders via their existing broker or directly to The Share Centre. Further details can be found by clicking on the "Auction instructions" section below.

Price history (last 10 auctions)


Price history (all auctions)


Auction instructions

To buy and sell shares in this company via AM Private Market, you will need to use a stockbroker.

  • Using The Share Centre

The Share Centre is the preferred broker and settlement agent for all CREST eligible companies on AM Private Market. The Share Centre offers a competitively priced service for both certificated and non-certificated transactions. For more information on The Share Centre's services or how to place an order please visit their page. If you do not already have an account with The Share Centre, then you can open an account online or by calling 01296 41 41 41.

Alternatively, if you are interested in selling your shares and are unsure what to do next please read our Auction instructions for Sellers with additional FAQs. You can download the 'selling shares traded on Asset Match' form here.

You can place orders with The Share Centre by calling 01296 41 42 43.

  • Using another stockbroker

If you already have a stockbroker (or an in-house dealing team if you are an institutional investor) then you can place an order by instructing your broker to face The Share Centre. Not all stockbrokers will be able to act on your behalf, and so you should check with them first. You may also incur additional fees.

When buying and selling shares, please note that the Asset Match levy of 3% applies, with a minimum charge of £20 per trade.

The tick size for this company is 0.5 pence per share.

For more information on how the auction works then please click here

Key People


Roy Green Chairman

Roy Green was part of the original team, led by Andrew Paddick, which founded Broker Direct, raising funds and support from IIB brokers to bring to life the unique concept of an insurance management operation for brokers, primarily owned by brokers. Roy has led Broker Direct Plc as Chief Executive since launch in 1997.

Originally from the IT industry, Roy became a Director of Systime Computers, a DTI backed venture, which grew to be one of the largest providers of computer systems for the SME market. Over the years, he worked with Andrew on a number of IIB initiatives, including the Green's Guide to technology and Broquality, the first programme of quality management for insurance brokers.

Together with his colleagues he passionately believes in the power of IT to transform the industry and, under his leadership, Broker Direct has invested heavily in distribution and process management technologies.


Terry Stanley Chief Executive

Terry Stanley is a founder Director of Broker Direct Plc. He is also Managing Director of Broker Direct Acquisitions Limited and a Director of OurNetwork Services Limited, both companies within the Broker Direct Group.

Terry is highly experienced in the general insurance sector, having started his career in 1976 as a trainee with Orion Personal Insurances Ltd. In 1987, he joined Independent as Administration Controller of their regional offices before becoming Non-Motor Underwriting Controller within the Personal Lines Division. From 1991, he was Manager – Group Marketing & Corporate Relations for ITT London & Edinburgh, where he was responsible for group image, press and media handling, market body relationships, public relations and agency matters.


Iain Gray Finance Director

Iain Gray is part of the original team which founded Broker Direct; as Company Secretary, he now manages investor relations with over 900 shareholders.

He is also responsible for the claims management services operation as well as group finance.

After graduating with a business degree in 1985, Iain joined Schroder Financial Management and qualified as a Chartered Certified Accountant. In 1989, he joined Preferred Direct Insurance as Systems & Project Accountant and was promoted to Financial Controller in 1991.


Kedric Rhodes Non Executive Director

Kedric Rhodes is a successful insurance broker who established his own broking business, Sceptre, in 1971, finally selling to Country Mutual in 1999. He was subsequently appointed to the Board of Country Mutual, serving on the Board during a period of intense acquisition activity.

In 2004, Kedric was part of the team which established Ten Insurance – a successful network of Appointed Representatives specialising in commercial insurance. Kedric was appointed as a Non-Executive Director of Broker Direct Plc in 2009.


Ann Golder Operations Director

Ann has been in the insurance industry over 20 years. Previously with Iron Trades and AGF, she joined Broker Direct in 1997, where she was appointed as Claims Manager to set up the claims department.

Ann has since been appointed Director of Operations and is now responsible not only for the claims department but also policy services, premium administration and internal systems.


Barbara Bradshaw Non-Executive Director

Barbara Bradshaw joined the fledgling Institute of Insurance Brokers on its formation in 1987, having previously working in the legal field. Subsequently appointed Director and then Chief Executive Officer in January 2008.

Barbara successfully led the IIB into a merger with the British Insurance Brokers Association in 2011, and continues as a consultant to BIBA with specific responsibility for smaller brokers. 

Barbara was appointed as a non-executive Director of Broker Direct having been involved with the company since formation.